For festivals like Glastonbury the artistic policy would be to feature the best in contemporary culture in music and performing arts, and it would be aimed at young people. As well as attracting people to it by featuring popular artists, it also attempts to promote new artists through smaller stages, as do lots of popular music or arts festivals. The festival would be promoted a lot through advertising and through the artists featured in it (for their benefit and for the festivals,) which makes it even more popular and then next time even more popular artists would be featured, which again makes it more popular.
Festivals like the Kumbh Mela are obviously very important to its attendants and they are done a lot for tradition, their policy is to promote the ideas in the pilgrimage and bring a lot of Hindu community together for group "activities," - also they believe it is out of respect for the Gods they worship.
Other festivals like Preston Guild also run the festival because it is tradition, but they also want to attract more people and get more people involved each time like in big music and arts festivals like Glastonbury and in small community festivals like Bolton Big Weekend. It also benefits the community to do something like this because it brings the community together and attracts more people to the city.
La Biennale di Venezia showcases international work and promotes artistic trends and international events.
The Cannes Film Festival is directed just at "film professionals," but its purpose is to draw attention to and raise the profile of films, boosting the film industry and celebrating cinema internationally.
Our artistic policy is to showcase 2 years worth of art and media from our festival unit as a celebration. It will contain lots of different mediums including 3d sculpture, 2d boards, and different videos.